SOCIAL MEDIA AND DIGITAL MARKETING MANAGER, Alexander Wang, INC. | July 2018 - Present
At AW, I head up all social media management, planning, and copywriting for over 6 million followers across the globe. I assist in creating content for our social channels, strategizing how to promote our market initiatives across platforms, and assist in overall social strategy. I also provide copy for our subscriber newsletters.
SENIOR SOCIAL MEDIA MANAGER, Coveteur | Oct. 2017 - April 2018
Managed strategy, scheduling, planning, community management and optimization across all platforms for 3 million followers • Recorded and analyzed social stats • Developed and executed branded + paid social strategies • Directed, produced, and coordinated daily posting of Instagram Stories, including user-generated content, guest takeovers, social-only series and branded content • Produced editorial content for coveteur.com • Assisted on photo shoots to create behind-the-scenes and social-only content • Assisted in styling and producing in-house photo shoots for coveteur.com, as well as styling and production for Instagram Stories • Advised staff on social-driven editorial content, SEO practices, headline writing, and paid social advertising strategies
SOCIAL MEDIA MANAGER, Fuse TV | Feb. 2016 - Oct. 2017
Lead all social efforts, including content creation, strategy, community management, optimization, scheduling and cross-promotional partnerships for over 2 million followers • Used SEO, Google trends, Twitter Analytics and Facebook Insights to guide editorial and social strategy • Advised digital staff on best practices, brand voice and audience development • Created editorial content for fuse.tv • Acted as digital host on Snapchat (live event/festival coverage, celebrity interviews and daily sponsored series) and Facebook Live
EDITORIAL ASSISTANT, Parents Magazine | July 2014 - June 2016
Developed pitches and wrote copy for Home and Lifestyle pages • Produced and edited all display copy for lifestyle feature stories • Edited back-of-book Resources page • Produced social media plan for Parents' Instagram revamp • Planned, produced, and wrote copy for Parents' Instagram • Conducted product research for the home, tech, and lifestyle markets • Handled administrative tasks